Lookbook Fall 2010 ~ Blush by JLM

The new Blush by JLM is a second line for designer Francesca Pitera, created with a more casual look in mind. I would say that this collection is definitely more casual than the Jim Hjelm line in that there isn't a lot of volume, there's less detailing and there's a shorter style in the mix. However, casual often implies destination or beachy and this collection is not beachy, so-to-speak. The variety of styles ranges from a glamorous, old-Hollywood-style body-skimming selection with a plunging neckline to a sweetly demure gown with a modified empire waist and an airy tulle overlay skirt. There's also a one-shouldered look, which didn't appear in any of the other Jim Hjelm family of collections, but is definitely a trendy look this season. In fact, look for our post later this week on our favorite one-shouldered styles!


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