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"We are told time and time again that our customers connect with Philosophy through our words and how our products make them feel. Our hope with this new web site is that they will have a new forum to be inspired, to share and receive love, and ultimately connect with one another," says Philosophy CEO Michael McNamara.
Philosophygiveslove.com spreads the love in so many ways...
o BLOG – Updated regularly by the Philosophy girl, visitors will be prompted to discuss and comment on unconditional love and other love-related topics.
o E-CARDS to share with friends and loved ones – Philosophygiveslove.com’s ecards give visitors the chance to send a quick note to loved ones.
o FACEBOOK connectivity with philosophy’s existing facebook page – Become fans of Philosophy and receive samples of unconditional love via the Philosophy facebook page.
o EMAIL OPT-IN to receive text messages and emails – Stay up-to-date on the latest brand news, deals, products and promotions.
o personally customizable LOVE STORIES – Submit your story of unconditional love via philosophygiveslove.com’s love “stories” page. Everyone who submits their love story will receive a free sample of the unconditional love fragrance.
o product & brand NEWS – Check out this regularly updated page to see what the press is saying about Philosophy’s unconditional love.
o “unconditional love” PLAY LIST – Philosophygiveslove.com features a rolling play list of iconic songs that inspire visitors to love unconditionally.
"Unconditional Love is a fragrance formulated to help inspire us to be loved and to give love," says Philosophy founder Cristina Carlino. "With philosophygiveslove.com, our goal is to move beyond the fragrance to provide our Philosophy girls with new, meaningful ways to share love."
A fresh, soulful, passionate fragrance, Unconditional Love was created to make a woman feel loved and cherished and to remind her that to love and be loved unconditionally is the greatest love of all. Available in spray fragrance, shampoo, shower and bath gel and firming body emulsion. $22-$40. Philosophy.com.
According to the Bridal Association of America, 2.3 million brides plan the perfect wedding every year, while an average of 194 million bridesmaids deal with the demands they make. Now, one woman has stepped from the crowd to put these Bridezillas in their place. Her name is Liz Razin, author of SHE’S GONE BRIDAL! A 9-Step Program for Dealing with Your Bride from Hell, just published by Citadel Press.
“Dealing with today’s brides can be truly traumatic!” says Razin, who knows all too well the plight of the modern bridal attendant, having been a bridesmaid eight times and a maid of honor four. Like Razin, almost every bridesmaid called to duty has encountered a Bridezilla. GONE BRIDAL! helps women everywhere finally manage these demanding brides, while managing to keep their own sanity.
In SHE’S GONE BRIDAL!, Razin has designed a one-of-a-kind “Bridal Therapy Program” for anyone and everyone dealing with a bride-to-be. The nine stages she tackles include:
· Denial: Is she really marrying him?
· Diagnosis: Early detection of “bridezilla” behavior.
· Masquerading: Playing the part of “good” friend.
· Anger: Managing meltdowns without having to say you’re sorry.
· Transference: Reap the benefits of the bride without all the fuss!
· Fixation: Stop obsessing over her wedding!
· Family Therapy: There really is someone worse than your relatives.
· Catharsis: How to create wedding well-being on the big day.
· Withdrawal: What to do when the invitations stop coming.
Whether she’s the sister, cousin, co-worker or best friend of a bride, SHE’S GONE BRIDAL! is guaranteed to help anyone survive that long walk down the aisle. Filled with tips, tactics and tools, it's a great book that's also packed with lots of laughter for anyone pulled into marital madness!
Born in New York City to a talkative teacher and an iquisitive psychiatrist, Liz Razin inherited her mother's love of writing and her father's love of psychology. She honed her psychology skills at Tufts University and is currently a partner at a New York advertising agency. Her work has appeared in The Boston Phoenix, StuffNight magazine, and the Associated Press and she resides in New York City, dangerously close to Bloomingdale’s…where she gets many of her lovely bridesmaid dresses.
SHE’S GONE BRIDAL! $12.95. Click here for a list of retailers.