Sweet Sensations ~ Newnan, GA

It's hard not to instantly fall in love with Sharon Alexander, owner and cake designer of Newnan, Georgia based bake shoppe Sweet Sensations. We certainly did after meeting the adorable cake guru! Her bubbly personality and passion for cake design is infectious and with a background that includes training with some of the top pastry chefs in the world she has become one of the most sought after cake designers in the South. Her work has been featured on Completely Unveiled as well as in the pages of Weddings Unveiled. Read on to learn more about the lovely lady behind Sweet Sensations and don't miss the Sweet Sensations promo video below shot by Anna and Spencer Photography.

Sweet Sensations is based in Newnan, GA. To contact Sweet Sensations, visit their website or call 770.252.9117.

Weddings Unveiled: Tell us a little bit about Sweet Sensations.

Sharon Alexander: Sweet Sensations is a boutique bake shoppe specializing in custom designed cakes. We love the art of the cake.

WU: How did you become a cake designer? When and how did you begin Sweet Sensations?

SA: By default...was trying to learn more techniques for decorating cookies. There weren't any cookie classes, so I took the cake classes. Started in CA, then continued in GA. Had planned to open a cookie shoppe here...

The name and idea actually started in CA for a cookie shoppe I'd planned to open when I moved to GA. Early on I had the great luck to start taking classes with Nicholas Lodge and he was my inspiration for cakes.

WU: Tell us about how you work with engaged couples, whether as a team or individually.

SA: The entire process involves are whole team, but I'm the one who meets with the couples. One meeting is all that is needed for a tasting/design consultation. They're given "homework" to bring so I can get a sense of their style and the reception. The cake needs to be cohesive with the wedding and venue.

WU: Describe your style when it comes to cake design?

SA: Clean, relevant.

WU: What inspires you?

SA: Fabric, fashion, decor...

WU: How do you keep your ideas fresh?

SA: We stay on top of the trends. By custom designing each cake we're pulling from the bride's gown, the invitation, the decor...that keeps it relevant...now.

WU: What makes Sweet Sensations different from other bakeries?

SA: Every cake we create is a custom design made for that particular event.

WU: What would be your dream wedding cake to design?

SA: No particular design...just a couple who completely trust us when we see their vision with a hefty budget in a fabulous venue.

WU: Tell us three things you can't live without.

SA: Sunshine, milk & Twitter! ;p (follow Sharon on Twitter at @SweetSensations)

WU: What is the best advice anyone has ever given you?

SA: You can't run the business from behind the baker's bench/decorator's table.

WU: What is the best advice you can give to an engaged couple?

SA: Always go with your gut...that is God knocking on your head!

Image Credits:
(1) Andrea Taylor Studio. (2) Graceology Photography. (3) Project Duo Photography. (5) Andrea Taylor Studio. (8) Nadine Brett Photography. (12) Project Duo Photography. All other images provided by Sweet Sensations.

Sweet Sensations Promo from Anna and Spencer on Vimeo.


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