Sweetly feminine floral detailing punctuated the new Fall 2010 Jim Hjelm Bridal collection, the flagship collection from the JLM Couture family of collections, which also includes Alvina Valenta, Lazaro, Tara Keely and the new Blush by JLM collection. Designed by Francesca Pitera, the Jim Hjelm line offers a diverse array of fabrics and styles and seems to be designed with nearly every bride in mind. The pretty floral appliques en masse give the collection a firtatious, youthful overall look, but there are also selections that offer sophisticated glamour or a soft, vintage flair.~Brooke ThomasCreative Director, Weddings Unveiled
